Posts tagged icons
Misuse of Visual Continuity
11 year ago
Last week I posted an article on Visual Continuity. I gave a good example and a bad example. Here is an example of Visual Continuity gone wrong. Where they used all the visual cues but then proceed to beat it to death.
- Click to Enlarge
It is a screen capture of my iPhone after installing the Gucci theme. (more…)
Visual Continuity
22 years ago
Today, I came across this. It was hanging on a wall an IMF’s HQ1 cafe.
Click to Enlarge
It is a small poster that Sodexo put up as a part of the PR campaign to introduce IMF members to their service.
Notice the 14 icons/flares/symbols? This is what you call visual continuity. Each icon, by itself, is unique. Yet, they are bound to each other through the color palette, shape, drop-shadown and stroke.
This is an example of good visual continuity – so good that I stopped what I was doing to snap a picture and now writing about it. (more…)
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